This fiscal year, the US Department of Health and Human Services (HHS) has a discretionary spending budget of $144.3 billion. That money will generate important scientific knowledge; track the spread of infectious diseases; advance the approval of new drugs and medical devices, identify defective health products and tainted food and cosmetics, and encourage us to avoid tobacco, watch our blood pressure, control our weight, and respond to public health and medical crises.
All these things must be communicated effectively to empower Americans to make appropriate health decisions for themselves, their families and communities.
Previous HHS health communications efforts — the