Health & Fittnes

“Granny Guns” goes viral documenting competing journey for Ms. Health & Fitness

click to enlarge “Granny Guns” goes viral documenting competing journey for Ms. Health & Fitness

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Marlene Flowers

Marlene Flowers believes that it is “never too late” to change your life.

“Granny Guns,” as she goes by on social media, is a 65-year-old auto shop owner and bodybuilder who says she had a wake-up call seven years ago.

“I have eating disorders and health issues. When I was 58, I had to get surgery,” says Flowers. “After that experience, I knew that I needed to make a change.”

So she did. Flowers first began working out and eating healthy. Then, three years ago, she decided to lift weights and discovered a

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Health & Fittnes

Five trends in the UK’s health and fitness market

Digitalisation and rapidly changing customer expectations are transforming the consumer goods and leisure sectors. Amid this, the UK’s health and fitness industry is rapidly shifting its footing to make the most of this opportunity, and according to new analysis, it is succeeding.

A recent study on the trends sweeping through the consumer sector by CIL Consultants cited gyms and fitness providers as being one of the leading sectors when it comes to cashing in on a new, tribally aligned generation of consumers. Customers are happy to express a preference for companies, groups or values, and 57% of consumers would buy

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Health & Fittnes

2019 Fitness Industry Trends Shed Light on 2020 & Beyond

UFIT is a global social change movement that helps health clubs build their capacity to welcome people of all abilities into the club. UFIT and the IHRSA Foundation provide training, support, and resources to help clubs change their culture to one of universal accessibility and inclusivity.

One such resource, “Creating an Inclusive Fitness Club and Sector” was released in 2019 by the IHRSA Foundation in collaboration with the Global UFIT Team consisting of the UNESCO Chair in partnership with IHRSA.

Support for UFIT grew in 2019 as eight GymPlus clubs in Ireland joined the UFIT Champion Program, and over 100

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Health & Fittnes

22 Percent of Gyms Have Closed, $29.2 Billion Revenue Lost Since COVID-19 Hit

Twenty-two percent of US health clubs and studios have closed permanently since the COVID-19 pandemic began, and the US fitness industry has lost $29.2 billion in revenue, according to findings by the National Health & Fitness Alliance (NHFA).

Working with 11 membership billing companies and industry consultant Rick Caro, the NHFA, which is part of IHRSA, tracked COVID-19’s impact on gyms, consumer trends, closure rates, and reopening data.

The fitness industry has experienced 10 years of revenue growth prior to the COVID-19 pandemic and the mandated closure of health clubs in many states to try to stop the spread of

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Health & Fittnes

Fitness Industry Roundup: 2023 Fitness & Wellness Trends

We’re two months into 2023—I know, I can’t believe it either—and it’s clear that there’s a newfound appreciation for health and wellness. Consumers prioritizing health and wellness is one of the very few good things to come out of the pandemic. This month, we’re sharing an abundance of trends to expect for this year so that you can prepare your health club’s messaging and marketing to appeal to what consumers are looking for.

Additionally, we recognize an IHRSA member for a “monumental achievement” in medical fitness and fully expect to see more of this type of news over the next

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Health & Fittnes

How Many Health Clubs, Gyms, and Studios Closed in 2021

Take Action to #SaveOurGyms

During this time, we promoted a campaign to #SaveOurGyms. Our industry understood the dire need for relief, but Congress left health and fitness facilities out to dry. The bottom line is that America’s health clubs, gyms, and studios needed immediate relief.

The collective health and fitness industry serves as the best advocate to save our industry.

At the time, we asked for readers, members, and industry professionals to participate in our one-click campaign and share the link with their network—staff, members, partners, etc.

Even if participants and their fellow advocates have already participated in our

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Health & Fittnes

Chuze Fitness Adds 16 Florida Locations with Acquisition of Bailey’s Health & Fitness

Chuze Fitness, San Diego, California, has acquired Bailey’s Health & Fitness, Jacksonville, Florida, for an undisclosed sum, Chuze announced on April 24.

For now, the 16 Bailey’s Health & Fitness clubs will retain their names and pricing, which starts at $24.99, according to Chuze Fitness, which already has 44 locations and starts memberships at $9.99.

In November, Chuze moved into Texas with the purchase of five EP Fitness clubs in El Paso, Texas.

Chuze Fitness now has clubs in Arizona, California, Colorado, Florida, Georgia, New Mexico and Texas.

Chuze Fitness co-founder and CEO Cory Brightwell and Bailey’s Fitness owners Darryl

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