Health & Fittnes

Introducing DISRUPT 2023, The Future of Wellness & Fitness

Athletech’s inaugural video series features key conversations with founders, CEOs and execs from the most successful brands in our space

Fitness and wellness is a highly dynamic space teeming with new ideas, opportunities and ways of doing business. For too long, however, this industry has suffered from a reputation as being slow to change, clunky or even behind the times. 

That’s not who we are, though. 

Athletech News is here to change the conversation around fitness and wellness by providing key stakeholders in this industry with a forum to speak their minds, share ideas, and discuss and dissect the key

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Health & Fittnes

Anytime Fitness Launches AF SmartCoaching Technology, New App to Help Members Gain & Sustain Benefits of Holistic Health and Fitness

World’s Largest Fitness Club Brand to Offer Digital Round-the-Clock Personalized Coaching and Support for Anytime Fitness Members

WOODBURY, Minn., April 11, 2023 /PRNewswire/ — Anytime Fitness, the world’s largest fitness club brand and fastest-growing fitness franchise, announced today the launch of its AF SmartCoaching technology and AF App. AF SmartCoaching will provide Anytime Fitness members with personalized coaching that can now be accessed via the app anytime, anywhere. The tech rollout is part of the brand’s ongoing strategy to provide members with Anytime Fitness access and coaching both inside and outside a club to ultimately improve their personal health.

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Health & Fittnes

22 Percent of Gyms Have Closed, $29.2 Billion Revenue Lost Since COVID-19 Hit

Twenty-two percent of US health clubs and studios have closed permanently since the COVID-19 pandemic began, and the US fitness industry has lost $29.2 billion in revenue, according to findings by the National Health & Fitness Alliance (NHFA).

Working with 11 membership billing companies and industry consultant Rick Caro, the NHFA, which is part of IHRSA, tracked COVID-19’s impact on gyms, consumer trends, closure rates, and reopening data.

The fitness industry has experienced 10 years of revenue growth prior to the COVID-19 pandemic and the mandated closure of health clubs in many states to try to stop the spread of

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